Hearts

Smooth or faceted

Smooth (puffy) hearts show the colour of the stone and feel good in the hand. Faceted hearts are cut with flat faces that catch the light and suit clear quartz and rose quartz especially well.

When they sell

Hearts sell all year, with clear peaks before Valentine's Day and Mother's Day. A bowl of small hearts by the till works as an add-on, and heart pendants cross over to the jewellery counter.

What sells at retail

Pocket hearts and heart pendants sold in packs of 3 or 5 keep the cost per piece low, so they work as add-ons and party favours. Mid-size hearts in rose quartz, tiger's eye, sodalite, lapis lazuli and calcite fill a gift shelf. Selenite hearts are light and popular, but selenite is soft and should stay dry. Shop by stone with rose quartz hearts and clear quartz hearts, or stock the jewellery counter from heart pendants.