They sell where they are visible and priced for impulse. The pattern we see across hundreds of retailers is that a small, well-placed shelf outperforms a big one: tumbled stones at $4–$12 near the till, bracelets in the $18–$40 gift band, and one statement piece as the anchor.

Yes, and most of our customers are not crystal shops. Plant shops, bookstores, candle shops, spas, boutiques and garden centres all carry them. One of our long-standing wholesale customers is a garden centre in British Columbia.

Only if the selection looks borrowed. Choose stones whose colours agree with your existing palette, keep the display small and deliberate, and let the meaning cards do the explaining. A tidy tray of three stones reads as curation. Forty random SKUs read as a trend.

About a square foot to start. Six to ten pieces on a tray or small riser beside the till is a real test. You can always give the category more room once it earns it.

Three kinds of tumbled stones, one 5-pack of worry stones, a dozen bracelets across three stones, three to five boxed collections, a 10-pack of selenite sticks and one statement piece. At listed prices that is around $300, which is also where shipping goes free and the 365-day exchange applies.

The margin is good by retail standards — markup convention runs 2× to 3×, and most shops land at 2.5×, which is a 60% margin. The risk is not margin, it is buying the wrong stones in the wrong quantity, which is what the exchange policy and the free shelf plan exist to prevent.

No minimum, ever. You can order a single bag of tumbled stones. Free shipping starts at $300 CAD.

No. We do not require a tax number or a resale certificate. Tell us about your shop — a storefront, a website or an established social shop is enough — and most accounts are approved in under one business day.

On wholesale orders of $300 or more you have 365 days to exchange unsold, unused, sellable stock for store credit. We cover return shipping in the first 30 days; after that you do. Final-sale, clearance, live-sale, custom and digital items are excluded. That is the policy that makes a first crystal order safe for a shop that has never sold one.

Free over $300 CAD, $19 flat under it, and 2–5 business days to most Canadian provinces from our Kitchener warehouse. Heavy items and remote addresses are quoted separately. Reorder on Monday and it is usually on the shelf that week.

Yes. Affirm appears as a pay-over-time option at our regular checkout. If you would rather have trade terms, order us on Faire and use their 60-day terms.

Faire if payment terms matter more than range or price. Direct if you want the full catalogue, the best pricing and the 365-day exchange. Same warehouse, same stones, same people packing them.

Yes — 396-B Victoria St N, Kitchener, Ontario. Wholesale customers can shop the showroom and the warehouse. Our Off the Truck sale each March is the best in-person buying window of the year.

Height, light and touch. Put small stones in a shallow bowl or tray where hands can reach them, raise one statement piece on a riser so it catches light at eye level, and keep the price visible on everything. Crystals sell by being picked up, so never put them behind glass at the start.

Give them one sentence per stone and permission to say “people usually keep this one for calm”. Our printed meaning cards and the laminated Healing Crystals QuickStudy guide do most of the work, and the free shelf plan includes a 60-second script. Nobody needs to become an expert to sell a $10 stone.

Between 2× and 3× your landed cost, with 2.5× the common landing spot. Round to prices that feel natural at a till ($8, $12, $25). Our free pricing guide walks through it with examples.

$4–$12 is the counter band where people do not deliberate. $15–$40 is the gift band. Above $50 you are selling a decor object, and it needs its own space and lighting to earn the price.

Amethyst, rose quartz and clear quartz outsell everything else, because they are the three people can name. Black tourmaline, citrine and selenite round out a first shelf. Colour sells: people reach for what matches their home before they read what it means.

Treated material is labelled. Dyed, heated and electroplated pieces carry “Enhanced” in the product title, and trained gemologists check shipments in Kitchener before they go into stock. You can repeat that disclosure to your customers with confidence.

Direct from family-run mines and cutting houses in Brazil, India, Madagascar, Morocco, Pakistan, Mexico and Australia — relationships going back decades, built by our founder, who trained as a mining engineer in Brazil. We pay fairly across that chain and will tell you the origin of anything you ask about.

We buy from suppliers we know personally and have visited, rather than through anonymous brokers, and our commitment is that everyone in the chain is fairly paid. We would rather show you the specific relationship behind a stone than wave a certification at you.

No. We stock stone, plus incense, cleansing bundles, candle holders, trinket boxes and display pieces. If a supplier is trying to be everything, somebody else is picking their stones.