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Correspondences mapped to what a shop can actually keep in stock, plus the safety pages this trade has needed for years — what is really safe in a candle, in water, in salt and in sun, with sources — and the Wheel of the Year as a buying calendar. Six pages.

Free for shops & makers · 2026
stonebridgeimports.ca

For witch, pagan and metaphysical shops

The Correspondence
& Safety Grimoire

Correspondences mapped to what a shop can actually keep in stock, plus the safety pages this trade has needed for years: what is really safe in a candle, in water, in salt and in sun — with sources, not vibes.

On language: everything here is traditional association, recorded because customers ask for it. None of it is a claim about what a stone does. That distinction protects your shop, your advertising accounts and your credibility — and it costs you nothing in the telling.

Correspondences by intention

Intention The stones customers ask for Formats that sell
Protection Black tourmaline, obsidian, smoky quartz, hematite, jet Tumbles, chips for jars, pocket stones, pouches
Banishing & cutting Obsidian, black tourmaline, black onyx Points, tumbles, chips
Cleansing & clearing Selenite, clear quartz, plus sage and palo santo Wands, plates, stick 10-packs, bundles
Love & self-worth Rose quartz, rhodonite, garnet, carnelian Hearts, tumbles, bracelets, kits
Abundance & luck Citrine, pyrite, green aventurine, jade, tiger's eye Clusters, tumbles, money-jar chips
Divination & intuition Amethyst, labradorite, moonstone, obsidian Pendulums, spheres, runes, points
Grounding Red jasper, hematite, smoky quartz, black tourmaline Palm stones, worry stones, tumbles
Rest & dream work Amethyst, lepidolite, moonstone, howlite Tumbles, pouches, bedside pieces
Communication & truth Sodalite, lapis lazuli, blue lace agate, kyanite Tumbles, bracelets, pendants
Courage & will Carnelian, red jasper, tiger's eye, garnet Tumbles, bracelets, candle tops
Grief & endings Apache tear obsidian, rose quartz, smoky quartz Pocket stones, pouches
Home & threshold Black tourmaline, selenite, clear quartz Larger raw pieces, plates, points

Traditions disagree, and a good shop says so. Where two sources conflict, the honest answer at the counter is “several traditions use it differently — here is the one I work with.”

The Correspondence & Safety Grimoire · Stonebridge ImportsPage 1 of 6
The core stock list

The sixteen stones a shop should not run out of

Ranked by how often they are asked for across shops like yours, with the format that sells fastest.

Stone Asked for Best format Notes for the counter
Black tourmaline Protection, grounding Tumbles, chips, raw The single most-requested stone in a witch shop
Amethyst Rest, intuition, sobriety work Tumbles, clusters, points Fades in strong sun — keep it out of the window
Rose quartz Love, self-compassion Tumbles, hearts, bracelets Does not fade, despite what the internet says
Clear quartz Cleansing, amplifying, all-purpose Points, tumbles, clusters The default answer when someone is unsure
Obsidian Banishing, scrying, shadow work Spheres, tumbles, chunks Volcanic glass — edges can be sharp when raw
Selenite Cleansing, altar tools Sticks, plates, bowls Never wash it. Gypsum dissolves
Citrine Abundance Tumbles, clusters Nearly all commercial citrine is heat-treated amethyst
Pyrite Money work Chunks, tumbles Corrodes in damp air — keep it dry
Labradorite Divination, glamour Palm stones, spheres Angle it to the light or the flash is invisible
Moonstone Cycles, dreams Tumbles, bracelets Reliable at gift price points all year
Carnelian Courage, creativity, fire Tumbles, runes Popular for Beltane and candle work
Red jasper Grounding, endurance Tumbles, runes, palm stones Cheap, hard, forgiving — good starter stock
Smoky quartz Grounding, protection Points, tumbles Strong sun can lighten it over time
Green aventurine Luck, growth Tumbles, bracelets Spring seller; sits well beside plants
Lepidolite Calm, rest Tumbles, palm stones Soft and flaky — not a pocket stone
Sodalite / lapis Truth, speech Tumbles, bracelets Lapis is porous; keep it away from perfume

A first order for a new shop

Four tumbled lines by the bag (black tourmaline, obsidian, amethyst, rose quartz) · two chip grades for jars · one selenite line · one pendulum 3-pack · one cleansing bundle 3-pack · a pack of pouches. That is roughly $300 at listed prices — the point where shipping is free and the 365-day exchange begins.

The Correspondence & Safety Grimoire · Stonebridge ImportsPage 2 of 6
Candles

Crystals in candles, properly answered

The honest position, because the internet has none: stone is not flammable. The National Candle Association's warning about embedded objects is aimed at flammable additions and explicitly excludes non-flammable items such as metal and stone. That is not the end of the question, though — anything sitting in a melt pool changes how a candle burns.

Placement Verdict Why
Chips pressed into the top wax, clear of the wick Safest option Decorative, removed before the burn reaches them, no effect on the flame
A ring of stone around the wick, set back Test first Fine on a wide vessel, risky on a narrow one where the melt pool reaches the glass
Stone suspended through the wax body Test first Changes burn rate and heat distribution as it is exposed
Anything in the wick path Never Interferes with the flame, can overheat the vessel, can crack the stone
Soft, dyed, coated or fractured stone Never Heat pops fractures and destroys treatments; selenite is heat- and water-sensitive

The test burn — do this before you sell the design

  • Burn one candle of the exact design, start to finish, on a heat-safe surface, never unattended.
  • Watch the first four hours: does the flame stay under about 3 in (76 mm)? Does anything smoke or spit?
  • Touch the vessel: uncomfortably hot glass means the design is wrong, not the wick.
  • Check whether stone ends up in the melt pool as the level drops. If it does, redesign.
  • Confirm nothing re-ignites after you put it out — that is the Canadian regulatory line for candles.
  • Write the result down. It is what you will want if a customer ever asks.
Label it anyway. “Remove decorative stones before burning” on the base, plus the standard burn warnings. It costs a sticker and it settles the liability question before it is asked.

What to use on candle tops

Quartz-family chips (clear, rose, amethyst), jasper, agate and carnelian — hard, solid, untreated, cheap by the bag. Tiny and extra-small grades sit in the surface wax without unbalancing the candle. A 100 g bag tops a lot of candles.

The Correspondence & Safety Grimoire · Stonebridge ImportsPage 3 of 6
Water, salt & sun

Water and elixirs

The International Gem Society's guidance is blunt: avoid making potions with toxic gems. This is the one page in this document where being wrong actually hurts someone.

Never in drinking water Why
Malachite, azurite Copper-bearing and soluble in acids — rated high toxicity for dust and ingestion
Cinnabar Mercury sulfide. Not negotiable
Realgar, orpiment Arsenic compounds
Galena Lead sulfide — safe to hold, dangerous if ground or swallowed
Selenite, halite, angelite Not toxic — they dissolve. Selenite at roughly 2 g/L; salt at about 150× that
Pyrite, chalcopyrite Sulfides that corrode in water and damp air
Anything dyed, coated or unidentified You cannot assess what you cannot name

The indirect method — teach this in the shop

Put the stone in a sealed vessel (a small jar, a sealed vial) and stand that vessel inside the water. Nothing leaches, nothing dissolves, and the method works for every stone including the toxic ones. If a customer wants moon water with malachite, this is the answer that keeps them safe and keeps the sale.

Salt

Fine in salt Keep out of salt
Quartz family, obsidian, jasper, agate Selenite and gypsum (soluble)
Hard, non-porous, undyed stone Pyrite and sulfides (corrode)
Rough and raw pieces you are not precious about Polished surfaces you want to keep polished — salt pits them
Porous stone: lapis, turquoise, howlite

Sun

GIA notes that amethyst and citrine colour can fade with prolonged exposure to intense light; kunzite fades with heat or strong light; some fluorite fades, and celestite's blue is photosensitive. Rose quartz is described by GIA as generally stable — the widespread “rose quartz fades” claim confuses it with the much rarer crystalline pink quartz.

Shop consequence: your window display is the harshest environment in the building. Put clear quartz, black tourmaline, obsidian, jasper and natural agate in the window, and keep amethyst, citrine and fluorite back from the glass.
The Correspondence & Safety Grimoire · Stonebridge ImportsPage 4 of 6
Costing

What a spell jar actually costs you

Fill in your own wholesale prices. The point is not the exact number — it is knowing it before you set a shelf price.

Component Typical Your cost
Chips, 15–30 g A 1 kg bag fills roughly 30–60 jars  
Bottle or jar with cork Your packaging supplier  
Herbs / botanicals Pennies per jar at bulk  
Wax seal or ribbon Optional, high perceived value  
Label and card Print at home or in a batch  
Your time Per jar, at a real hourly rate  
Total cost  
Retail (× 2.5–3) Round to a price that reads right on your shelf  

Kit-building, the same maths

Kit Contents Cost Retail
Pocket protection kit Pouch + black tourmaline + obsidian + card    
Beginner altar kit Selenite stick + clear quartz + candle + card    
Divination starter Pendulum + pouch + printed guide    
Sabbat kit (seasonal) Two stones + herb + candle + card    
       
Why kits, always: a pouch costs less than the ribbon and doubles what someone is willing to spend. Three stones loose is a $20 sale. The same three stones in a pouch with a card is a $38 gift, and it is the version people photograph.

Pricing sanity check

  • Impulse band: $6–$15 — single tumbles, chips by the scoop, small pouches.
  • Gift band: $20–$45 — kits, jars, bracelets, pendulums. This is where a witch shop makes its money.
  • Statement: $60+ — spheres, large points, skulls, one-of-a-kind pieces.
  • If everything on your shelf is one price, you are leaving the gift band empty.
The Correspondence & Safety Grimoire · Stonebridge ImportsPage 5 of 6
The buying year

The wheel, as a buying calendar

Ontario shipping runs 2–5 business days, but the obvious stones sell out because every shop wants them the same week. Order dates below build in that reality.

Sabbat When What moves Order by
Samhain Oct 31 – Nov 1 The peak. Obsidian, black tourmaline, skulls, divination tools, kit supplies Late September
Yule ≈ Dec 21 Gift sets, clear quartz, pouches, boxed collections, stocking tumbles Early November
Imbolc Feb 1–2 Candles and candle supplies, selenite, clearing tools Mid January
Ostara ≈ Mar 20 Pastels, rose quartz, amazonite, moss agate, growth themes Late February
Beltane May 1 Carnelian, garnet, love and fire work, market season opens Early April
Litha ≈ Jun 21 Citrine, sunstone, festival and outdoor market stock Mid May
Lughnasadh Aug 1 Abundance stones, pyrite, harvest kits Early July
Mabon ≈ Sep 22 Amber tones, tiger's eye, balance themes — and Samhain prep Mid August

Moon cycle, for the smaller rhythm

  • New moon — intention-setting stock: clear quartz, journals, candles, kits.
  • Waxing — growth and abundance: citrine, pyrite, green aventurine.
  • Full — the busiest retail night of the month for many shops. Cleansing tools, selenite, charging plates.
  • Waning — banishing and release: obsidian, black tourmaline, smoky quartz.
Use this as an email calendar too. Eight sabbats plus twelve full moons is twenty natural reasons to write to your customers that are not a sale.
Where the stone comes from. Stonebridge Imports has supplied shops from Kitchener, Ontario since 2002 — family-owned, direct from family-run mines, with no minimum order and approval in about a business day. stonebridgeimports.ca/pages/crystal-wholesale-canada

4.8★ from 6,939 verified buyers · ships from Ontario with no customs or brokerage · free shipping over $300 CAD · 365-day exchange on orders of $300+ · no tarot decks, oils, bowls or lamps, and we will always tell you so
The Correspondence & Safety Grimoire · Stonebridge ImportsPage 6 of 6

Stock the shop without the border

Crystals, chips, wands, pendulums and runes from Ontario, with no minimum order and approval in about a business day.