FIX WHAT'S ACTUALLY BROKEN
Most crystal shop founders try to grow by guessing. The Playbook Session shows you exactly what to fix, what to ignore, and what to work on next.
Why isn't your store growing?
❌ There aren't enough customers
Usually it isn't traffic. The session shows whether reach, targeting, or conversion is actually the bottleneck for your store.
❌ My marketing needs improvement
Your offers, messaging, or channels may not match how customers actually buy. The session pinpoints where marketing leaks attention or fails to convert.
❌ I keep having to give discounts
If constant discounts are the only way to move product, something deeper isn't clicking. The session uncovers whether it's pricing, positioning, or perceived value.
❌ I didn't have enough stock
Out-of-stocks cap growth no matter how strong demand is. The session identifies whether inventory planning, supplier risk, or forecasting held you back.
That's where the Playbook Session comes in.
Tell me about your business.
Quick 15-minute intake form so I walk in already knowing your numbers and where you're aiming.
Meet 1-on-1 with Arthur.
Spend 60 minutes with the founder going through your store, funnel, merchandising, and money. You get to push back.
Receive your custom Playbook.
A prioritized action plan: the three moves that create the fastest lift, and the things to ignore on purpose.
What's In Your Playbook:
- 📊 SCORECARD SNAPSHOT: An honest read on what's working and what's quietly leaking.
- 🔍 STORE TEARDOWN: Merchandising, collections, product pages, the path to checkout.
- 📣 MARKETING TEARDOWN: Promos, email, and the channels actually bringing buyers in.
- 🎯 PRIORITIZED FIXES: The top three moves that create the fastest lift, ranked.
- 📋 YOUR ACTION PLAN: A clear, sequenced Playbook you can run yourself.
Trust me. I've been there.
For 20 years we've built, broken, and rebuilt this business. We've made the expensive mistakes, fixed the broken systems, and figured out what actually moves the needle.
This session is the shortlist of what we learned doing it. You get the Playbook. You skip the years.
FAQ
What if I'm small or just starting?
Good. It's cheaper to fix the foundation before you've built on top of it. The session works whether you're pre-launch or stuck at one location.
What should I have ready before the session?
Whatever you've got. Your sales numbers, your site, your socials. The more honest the inputs, the sharper the Playbook. If your numbers are a mess, we'll work with that too.
What platforms do you work with?
We focus on Shopify. If you're on something else, we can still work together, but the recommendations assume a Shopify-style setup.
Can you help with ads?
I'll tell you honestly whether ads are even your problem. They usually aren't yet. If they are, you'll get direction. Most stores have cheaper wins first.
Do you guarantee results?
The session gets you a Playbook you can act on. The Sprint that follows carries a real guarantee: do the work, and if the four core outcomes aren't in place by day 90, I keep going free until they are.
What happens after?
You run the Playbook yourself, or you bring me in for the Sprint to run it with you. The Sprint is a 12-week done-with-you engagement at $4,444 flat. Either way you're not left with a PDF and a shrug.
Build your Playbook. $99. Credited toward the Sprint if you continue.
FIX WHAT'S ACTUALLY BROKEN
Most crystal shop founders try to grow by guessing. The Playbook Session shows you exactly what to fix, what to ignore, and what to work on next.
Why isn't your store growing?
❌ There aren't enough customers
Usually it isn't traffic. The session shows whether reach, targeting, or conversion is actually the bottleneck for your store.
❌ My marketing needs improvement
Your offers, messaging, or channels may not match how customers actually buy. The session pinpoints where marketing leaks attention or fails to convert.
❌ I keep having to give discounts
If constant discounts are the only way to move product, something deeper isn't clicking. The session uncovers whether it's pricing, positioning, or perceived value.
❌ I didn't have enough stock
Out-of-stocks cap growth no matter how strong demand is. The session identifies whether inventory planning, supplier risk, or forecasting held you back.
That's where the Playbook Session comes in.
Tell me about your business.
Quick 15-minute intake form so I walk in already knowing your numbers and where you're aiming.
Meet 1-on-1 with Arthur.
Spend 60 minutes with the founder going through your store, funnel, merchandising, and money. You get to push back.
Receive your custom Playbook.
A prioritized action plan: the three moves that create the fastest lift, and the things to ignore on purpose.
What's In Your Playbook:
- 📊 SCORECARD SNAPSHOT: An honest read on what's working and what's quietly leaking.
- 🔍 STORE TEARDOWN: Merchandising, collections, product pages, the path to checkout.
- 📣 MARKETING TEARDOWN: Promos, email, and the channels actually bringing buyers in.
- 🎯 PRIORITIZED FIXES: The top three moves that create the fastest lift, ranked.
- 📋 YOUR ACTION PLAN: A clear, sequenced Playbook you can run yourself.
Trust me. I've been there.
For 20 years we've built, broken, and rebuilt this business. We've made the expensive mistakes, fixed the broken systems, and figured out what actually moves the needle.
This session is the shortlist of what we learned doing it. You get the Playbook. You skip the years.
FAQ
What if I'm small or just starting?
Good. It's cheaper to fix the foundation before you've built on top of it. The session works whether you're pre-launch or stuck at one location.
What should I have ready before the session?
Whatever you've got. Your sales numbers, your site, your socials. The more honest the inputs, the sharper the Playbook. If your numbers are a mess, we'll work with that too.
What platforms do you work with?
We focus on Shopify. If you're on something else, we can still work together, but the recommendations assume a Shopify-style setup.
Can you help with ads?
I'll tell you honestly whether ads are even your problem. They usually aren't yet. If they are, you'll get direction. Most stores have cheaper wins first.
Do you guarantee results?
The session gets you a Playbook you can act on. The Sprint that follows carries a real guarantee: do the work, and if the four core outcomes aren't in place by day 90, I keep going free until they are.
What happens after?
You run the Playbook yourself, or you bring me in for the Sprint to run it with you. The Sprint is a 12-week done-with-you engagement at $4,444 flat. Either way you're not left with a PDF and a shrug.
Build your Playbook. $99. Credited toward the Sprint if you continue.
"New website features more sorting options that are a huge help in simplifying my ordering process. The images are accurate reps of quality and look and size is often given with a comparison item (coin). I very much appreciate the write-ups for traditional and modern benefits and properties of each stone including the very lovely stone meaning cards (really appreciate the new cards use of colour, graphics, and write-ups" - Christine F.
"love going into the store because everyone is so friendly. This time I ordered on a live sale because the item I was looking for was a great price. There was an issue when my order arrived but I reached out and the response was very quick with amazingly resolution. Customer service was perfect!" - MG
"Everytime I shop online, it's always a smooth and quick process. They have authentic crystals and rocks. Always love my purchases. The staff is awesome too!" - Neveen K.